The Double Logic of Remediation…in short is about immediacy and hypermediacy. The authors discuss new and old media’s reinventing themselves/modifying what seems like perpetually in attempts to satisfy the insatiable desire of entertainment. They drop the term oscillation as a way to explain the relationship between immediacy and hypermedia. Emphasizes the fact that society wants entertainment and wants it immediately as through Netflix where you sign on and can choose from a huge selection of TV shows and movies that stream instantly to your computer. We are in an era where patience has been forgotten and immediately has been adopted. Goal of this first person experience through a medium is to make it seem as if no medium exists to engage so much as emotional response, as this satisfies consumer.
discuss key terms:
Immediacy – Erasing the medium, erasing sense of being immersed in a virtual reality in so far that it feels like a reality.
Hypermediacy – Is to keep in conscience the knowledge that what is being experienced is experienced through a medium and not directly.
Remediation – My understanding of this word is the process of reworking physical forms of creation into virtual of computer generated versions of the same work.
Mediation – My attempt to understand this word is the presentation of something as through a medium.
I want to discuss the connection between attempts at allowing a user to interface through a medium versus the sensory perception that is reality we experience – i.e. The Matrix. It seems as though as this sort of technology grows in relation to consumer demand, which happens to be exceptionally great, as entertainment is perhaps the most accessible way to escape ones reality and of course it is immediate. Is there reason to dread the rapidity at which innovation and advancement is occurring within the realm of immediacy? I am quite curious if this technology, based on the rate at which it is growing, could lead to an indiscernible bridge between what is real and what is not real. For example a man who suffered a horrid coma at the age 15 and consciously woke up at the age 20, although conscience is submerged the brain still has neural activity – it is still alive. So the man would dream, perhaps he would have especially vivid dreams, because his brain is no longer divided between a conscious and unconscious life, at least temporarily. This also relates to the five minutes of brain activity after death, depending on how death occurs. I personally think this technology fueled by consumers desire to be entertained and their money could in the future lead to manipulable reality. In which the brain/mind/conscience cannot tell the difference between per say reality – their waking life versus a medium which provides virtual life like reality. I think this would be very similar to the dreaming world (REM sleep) in which we are exposed to already if technology can reach the point at which the brain can be manipulated.