The purpose of the analyzed website serves mainly as Brad Colbow’s portfolio and blog. This is evident in that the site title is “Colbow Design” and underneath this he has typed that he “build[s] things for the web.” The audience reaches from friends, coworkers, an potential employers. This is known in the way the site is presented, as Brad has made it explicit that web pages like his own are his job and he has comic strips as well as blogs about whatsoever interests him, while keeping it professional and listing all of projects or sites he has worked on. I think the intended audience is the same as listed above. Same or close age possibly with same career, I want to say mostly males, but this is biased, possibly graduates and business owners looking for someone to create and manage their web identity and site. Hire me and check out the rest of his website.
Emphasis is used appropriately and effectively in this website. Usage has been emphasized by the two arrows at the top and the black dots. Brad made his private company logo larger than the navigation bar options that are on the same line so that viewers are drawn to this first. Second is the zoomed in street view surrounding the rest of the city image, which is followed by the largest text on the site, then the smaller text which is about three lines long and draws very little initial attention. Below all of this there are separate boxes that have about the same size font header, but the header is emphasized by a title sort of image.
Contrast within this website is marked by a red outline of a diamond. From the top the first diamond points out the border design used to contrast the navigation menu from the image below, while also being contrasted by the large blue header icon including company name. The second and third diamonds emphasize the contrast between the faded background image that absorbs potential white space and the white text box. The fourth diamond shows how a header sort of image is used to emphasize the title of each section.
Balance is achieved, as the majority of text boxes are white background with light blue text, while text is balanced with light blue version of the image of the city, however in a faded manner. Light blue, white, and grey are the primary colors used to balance the whole website.
Alignment, in my opinion, could have been implemented better, however he does well in aligning the first large text boxes width with the two text boxes below, as they are all contained within an invisible box. Header and navigation menu are aligned well.
Repitition is pretty prominent in this website. The initial image of the city is repeated as the sites background, or white space consumer, while turned a blue and white mix it is very good idea and successfully implemented. Repetitiveness of white text boxes and title or header image also adds consistency to the website.
Flow is used in the website from top to bottom with the center being used as the focal point. There is an obvious intention by the author to attract the viewers attention on a predefined path of viewing – this is shown by the green lines.
Images – their usage is my favorite part about this website. The way he uses, as mentioned multiple times, the original image as the background image, although turned light blue and white is simply incredible! Very unique and balanced.
Inside the blogs the sites creator cites others peoples work by commenting naming the author and including name of the project with links from both.